Book Description

Proven, task-based approach to developing winning internet marketing campaignsIf you’ve been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need.

• Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy
• Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers
• Breaks down intimidating topics into approachable, hour-a-day tasks
• Covers key topics in step-by-step detail, including SEO, website optimization and Read More ...

Book Description

Behind Google’s deceptively simple interface is immense power for both market and competitive research—if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google’s powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they’re applied to real-world market research examples.

• Incorporate advanced search operators such as filetype:, intitle:, daterange:, and others into your queries
• Use Google filtering tools, including Search Within Results, Similar Pages, and SafeSearch, among others
• Explore the breadth of Google through auxiliary search services like Google News, Google Books, Google Blog Search, and Google Scholar
• Acquire advanced Google skills that result in more effective search engine optimization (SEO) Read More ...

Book Description

Affiliate marketing is hot; here’s how to get your program going

Nearly every retailer in the Internet Retailers’ Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.

• Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know
• Offers a modern, real-world, step-by-step guide to Read More ...

Book Description

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business.

WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You’ll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand.

We’ll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings.

We’ll go further: with advanced plug-ins we’ll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You’ll learn about dozens of free online tools to Read More ...

Book Description

A convenient how-to guide for maximizing your WordPress experience

WordPress is a state-of-the-art blog publishing platform with nearly ten million active installations. Eight minibooks provide you with expanded coverage of the most important topics to the WordPress community, such as WordPress basics, theme designs, plug-in development, social media integration, SEO, customization, and running multiple sites. Veteran author Lisa Sabin-Wilson leads an authoritative team of authors who offer their unique knowledge and skillset while sharing invaluable advice for maximizing your site’s potential and visitor experience.

• Presents straightforward and easy-to-understand coverage of the basics of WordPress, the most popular blog software in use today
• Delves into the topics that matter most to the WordPress community, such as theme design, plug-in development, and social media integration
• Addresses ways to handle a variety of WordPress security issues
• Examines the Read More ...

Book Description

Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities.

Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business’s search strategy can have a dramatic impact on how consumers interact with that business.

But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. Accessing search data is like conducting focus groups with millions of people for free. Search isn’t just for marketers and techies. It can provide valuable insight on business strategy and product strategy.

Companies of all sizes – from startups to global enterprise level corporations, and even businesses without web sites – can benefit from understanding how Read More ...