Book Description
This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users’ experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.
Table of Contents
Chapter 1: Understanding Search Usability
Chapter 2: The Scent of Information and Web Search Engines
Chapter 3: Navigational Searches: Where Can I Go?
Chapter 4: Informational Searches: What Can I Learn?
Chapter 5: Transactional Searches: What Can I Read More ...
Book Description
You want to write professional-grade applications: Rails is a full-stack, open-source web framework, with integrated support for unit, functional, and integration testing. It enforces good design principles, consistency of code across your team (and across your organization), and proper release management.But Rails is more than a set of best practices. Rails makes it both fun and easy to turn out very cool web applications. Need Ajax support, so your web applications are highly interactive? Rails has it built in. Want an application that sends and receives e-mail? Built in. Supports internationalization and localization? Built in. Do you need applications with a REST-based interface (so they can interact with other RESTful applications with almost no effort on your part)? All built-in.
With this book, you’ll learn how to use ActiveRecord to connect business objects and database tables. No more painful object-relational mapping. Just create your business objects and let Rails do Read More ...
Book Description
For any professional designer or developer working in the world of web technologies or multimedia, Flash is the must-have application, and knowing how to use it effectively is vital. Add in ActionScript 3.0, and Flash becomes an even more powerful tool for the development of high-performance web applications.
The Essential Guide to Flash CS4 with ActionScript introduces and explores the possibilities available to you through using Flash CS4. You will learn the aspects basics of Flash’s working environment and, using a step-by-step approach, work through the features of Flash and ActionScript needed to quickly achieve results. From navigating the interface to using graphic tools to write scripts and troubleshoot, you’ll master all of the of deploying highly interactive applications with rich audio, video, and animation.
Written for the beginning-to-intermediate Flash user, this book uses complete examples that highlight best practices that you can Read More ...
Book Description
Creating Flash Widgets with Flash CS4 and ActionScript 3.0 is an introduction to developing widgets for the Internet using the new features of Flash CS4 and ActionScript 3.0. Many social-networking sites, blogs, and personal home pages have adopted the use of widgets and Flash developers can create and distribute their own widgets for others to use. A step-by-step example demonstrates how to design and develop your own Flash widgets and integrate them with XML. In addition, publishing, promoting, and capitalizing on your Flash widgets is discussed.
What you’ll learn
- Using the new tools in Flash CS4
- Basic differences of ActionScript 3.0
- Designing and developing widgets
- Utilizing XML with widgets
- Publishing widgets to the Internet
- Promoting and capitalizing on widgets
Who is this book Read More ...
Book Description
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.
From the Back Cover
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you will learn all the skills necessary to dramatically improve your bottom line:
Book Description
* An expanded, updated, and retitled edition of HTML Bible, examining HTML, XHTML-a set of extensions to HTML to make it more like XML-and cascading style sheets (CSS), which provide a simple way to add consistent formatting to HTML Web documents
* Focusing on reader feedback and changing industry trends, this new edition is a major overhaul that addresses the extensive changes in Web development
* Shows readers the best, most efficient way to use HTML and examines which peripheral technologies are worth learning for the long run
* Features “before and after” pictures that show the results of improved Web page coding
* Offers continued coverage of key topics, including site administration, dynamic data-driven pages, and many others, in addition to new sections on hot new topics such as blogs and content management
From the Back Cover
If HTML, XHTML, and CSS can do it, you can do it too…
Whether hand-coded or created by Read More ...
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