Book Description
Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases
Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.
You’ll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.
- Explains the basics of search engine optimization (SEO) and how it enables a specific site to rank high in a Web search based on particular keyword phrases Read More ...
Book Description
Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities.
Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business’s search strategy can have a dramatic impact on how consumers interact with that business.
But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. Accessing search data is like conducting focus groups with millions of people for free. Search isn’t just for marketers and techies. It can provide valuable insight on business strategy and product strategy.
Companies of all sizes – from startups to global enterprise level corporations, and even businesses without web sites – can benefit from understanding how Read More ...
Book Description
How to market your business on Twitter
In this Rockable* Mini-Book, author Maneesh Sethi takes a look at the social networking phenomenon Twitter from the perspective of a business owner, and explains how to make the most of the service to boost your company’s brand, popularity, and -of course- sales.
By the time you’ve finished this book, you’ll know not only the basics of Twitter usage, but how to deliver value in only 140 characters, build a loyal following, and use that following to expand your reach and market your business.
What will you learn
In this book, you’ll learn enough to go from beginner to power user.
- In Chapter 1, you’ll learn how to set up your Twitter environment; that is, create an account, get started with Twitter, and download some cool Twitter programs.
- In Chapter 2, you will learn how to find interesting people to follow on Twitter.
- In Chapter 3, we’ll talk about how to deliver value to your users. Read More ...
Book Description
EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING!
- Your expert, up-to-the-minute, A-Z reference & how-to guide
- Choose the right goals, media, & tools
- Plan, execute, measure, & optimize
- Avoid costly mistakes!
Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing.
It’s ALL here: SEO, pay-per-click, mobile marketing, social media marketing, “PR 2.0,” analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions…get “from the trenches” insights that save you money…learn to drive more value faster.
THE ONLY COMPLETE WEB MARKETING REFERENCE YOU NEED. CUTTING-EDGE COVERAGE OF THESE TOPICS AND MUCH Read More ...
Book Description
Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what’s happening. This hands-on guide shows you how to get the most out of this free and powerful tool — whether youâ??re new to Google Analytics or have been using it for years.
Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.
- Discover exactly how the Google Analytics system works
- Learn how to configure the system to measure data most relevant to your business goals
- Track online marketing activities, including cost-per-click ads, email, and internal campaigns Read More ...
Book Description
Advice and techniques that you need to get the job done.
Looking for ways to streamline your work so you can focus on maximizing your time? In Depth provides specific, tested, and proven solutions to the problems you run into every day–things other books ignore or oversimplify. This is the one book that you can rely on to answer the questions you have now and will have in the future.
In Depth offers
- Comprehensive coverage with detailed solutions
- Breakthrough techniques and shortcuts that are unavailable elsewhere
- Practical, real-world examples with nothing glossed over or left out
- Troubleshooting help for tough problems you can’t fix on your own
- Outstanding authors recognized worldwide for their expertise and teaching style
- Quick information via sidebars, tips, reminders, notes, and warnings
In Depth is the only tool you need to get more done in less time!
Includes coverage on blog creation, widgets, plug-ins, themes, SEO, the Read More ...
Recent Comments